A battle launch edit used for paid media for FFXIV Dawntrail. Another asset to our pre order campaign we created.
We created a 2 part campaign series which showed the new 2 jobs coming to Dawntrail. We wanted each trailer to feel unique to the job, while keeping within the visual identity.
The second job to be announced was the Pictomancer. Bringing in the paint stroke animations, we managed to keep the same visual style while showing a uniqueness to the new job.