I was tasked with creating marketing material for Heavensward – Free Expansion. This was a huge update for FFXIV which was primarily focused on visual design over messaging. The campaign was really focused at new acquisition. The campaign consisted of new updated trailer from the original Heavensward trailer, cinemagraphs and updated HTML5 Banners.
Cinemagraph / Html5 Banners
I created a whole set of Html5 Animated banners in all sizes and languages for all of the Western market. I also made several cinemagraphs using the Heavensward Artwork.