The whole Endwalker trailer needed cutting down in all sizes and formats for social media including messaging included. Being able to show the game while showing the bonuses for pre order was the priority.
Motion Graphics / Video editing – Lee Gibbons
Endwalker Gameplay Trailer Pre order
Same example as previous, however using the Benchmark trailer in the Round 2 of pre orders.
5.3 Cinemagraph
All of the Illustrations were animated to attract more attention on social media, we found with adding small subtle looping animations this gave more traction and clicks from statics.
All artwork from expansions and patches were animated, here is one example from one of the patches.
Repear Reveal Trailer
Following on from Endwalker reveal/pre-orders we moved towards more enticing bonuses such as new class reveals. We focused on a full edit and showcase of the job “Reaper”
Patch Social Examples
Here are just 2 examples of some social media cut downs we created to attract engagement for the game. Creating short stories of characters and plots helped engage fans and entice pre orders.
Patch Social Examples
Second example.