The whole Endwalker trailer needed cutting down in all sizes and formats for social media including messaging included. Being able to show the game while showing the bonuses for pre order was the priority.
Motion Graphics / Video editing – Lee Gibbons
Same example as previous, however using the Benchmark trailer in the Round 2 of pre orders.
All of the Illustrations were animated to attract more attention on social media, we found with adding small subtle looping animations this gave more traction and clicks from statics.
All artwork from expansions and patches were animated, here is one example from one of the patches.
