{"id":565,"date":"2025-05-12T09:13:31","date_gmt":"2025-05-12T09:13:31","guid":{"rendered":"http:\/\/leegibbonsdesign.com\/?p=565"},"modified":"2025-11-11T15:20:37","modified_gmt":"2025-11-11T15:20:37","slug":"ffxivpatches","status":"publish","type":"post","link":"https:\/\/leegibbonsdesign.com\/?p=565","title":{"rendered":"Endwalker"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"565\" class=\"elementor elementor-565\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4783471 e-flex e-con-boxed e-con e-parent\" data-id=\"4783471\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66a306f elementor-widget elementor-widget-image\" data-id=\"66a306f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"310\" src=\"https:\/\/leegibbonsdesign.com\/wp-content\/uploads\/2025\/05\/endwlaker-768x310.png\" class=\"attachment-medium_large size-medium_large wp-image-1783\" alt=\"\" srcset=\"https:\/\/leegibbonsdesign.com\/wp-content\/uploads\/2025\/05\/endwlaker-768x310.png 768w, https:\/\/leegibbonsdesign.com\/wp-content\/uploads\/2025\/05\/endwlaker-300x121.png 300w, https:\/\/leegibbonsdesign.com\/wp-content\/uploads\/2025\/05\/endwlaker.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-315ec0d e-flex e-con-boxed e-con e-parent\" data-id=\"315ec0d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-729f039 e-con-full e-flex e-con e-child\" data-id=\"729f039\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12dc4dd elementor-widget elementor-widget-video\" data-id=\"12dc4dd\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/903502743?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=general#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3af4ba3 e-con-full e-flex e-con e-child\" data-id=\"3af4ba3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bcd680 elementor-widget elementor-widget-heading\" data-id=\"0bcd680\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Endwalker CGI Pre order trailer\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d1cb6 elementor-widget elementor-widget-text-editor\" data-id=\"88d1cb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" src=\"https:\/\/lds-img.finalfantasyxiv.com\/promo\/h\/M\/jmK4Q5CcFnBD1FfV90aw1zeUG8.png\" \/>The whole Endwalker trailer needed cutting down in all sizes and formats for social media including messaging included. Being able to show the game while showing the bonuses for pre order was the priority.<\/p><p>Motion Graphics \/ Video editing \u2013 Lee Gibbons<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd414da e-flex e-con-boxed e-con e-parent\" data-id=\"bd414da\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26b82de e-con-full e-flex e-con e-child\" data-id=\"26b82de\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e71abd8 elementor-widget elementor-widget-heading\" data-id=\"e71abd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Endwalker Gameplay Trailer Pre order\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b1bc6 elementor-widget elementor-widget-text-editor\" data-id=\"65b1bc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Same example as previous, however using the Benchmark trailer in the Round 2 of pre orders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2923e21 e-con-full e-flex e-con e-child\" data-id=\"2923e21\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12b1328 elementor-widget elementor-widget-video\" data-id=\"12b1328\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/903502508?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=general#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-796d8d4 e-flex e-con-boxed e-con e-parent\" data-id=\"796d8d4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ccb284f e-con-full e-flex e-con e-child\" data-id=\"ccb284f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-786aab4 elementor-widget elementor-widget-video\" data-id=\"786aab4\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/445551196?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=general#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c74673 e-con-full e-flex e-con e-child\" data-id=\"2c74673\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff4662 elementor-widget elementor-widget-heading\" data-id=\"2ff4662\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.3 Cinemagraph\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c644093 elementor-widget elementor-widget-text-editor\" data-id=\"c644093\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All of the Illustrations were animated to attract more attention on social media, we found with adding small subtle looping animations this gave more traction and clicks from statics.<\/p><p>All artwork from expansions and patches were animated, here is one example from one of the patches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce67276 e-flex e-con-boxed e-con e-parent\" data-id=\"ce67276\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-99c0846 e-con-full e-flex e-con e-child\" data-id=\"99c0846\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d60d4d elementor-widget elementor-widget-heading\" data-id=\"9d60d4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Repear Reveal Trailer\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-961c1e8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"961c1e8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1bdd7e elementor-widget elementor-widget-text-editor\" data-id=\"a1bdd7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFollowing on from Endwalker reveal\/pre-orders we moved towards more enticing bonuses such as new class reveals. We focused on a full edit and showcase of the job \u201cReaper\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4dbc3e e-con-full e-flex e-con e-child\" data-id=\"a4dbc3e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66516a7 elementor-widget elementor-widget-video\" data-id=\"66516a7\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/903502568?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=general#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63a7022 e-flex e-con-boxed e-con e-parent\" data-id=\"63a7022\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-190f084 e-con-full e-flex e-con e-child\" data-id=\"190f084\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb88d15 elementor-widget elementor-widget-heading\" data-id=\"eb88d15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Patch Social Examples\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6abce2 elementor-widget elementor-widget-text-editor\" data-id=\"e6abce2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHere are just 2 examples of some social media cut downs we created to attract engagement for the game. Creating short stories of characters and plots helped engage fans and entice pre orders.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d1a407 e-con-full e-flex e-con e-child\" data-id=\"5d1a407\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7216e1f elementor-widget elementor-widget-video\" data-id=\"7216e1f\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/445554869?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=general#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-333899d e-flex e-con-boxed e-con e-parent\" data-id=\"333899d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ca81c51 e-con-full e-flex e-con e-child\" data-id=\"ca81c51\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9fafb elementor-widget elementor-widget-video\" data-id=\"1f9fafb\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/445550688?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=general#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-182ee72 e-con-full e-flex e-con e-child\" data-id=\"182ee72\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62775e9 elementor-widget elementor-widget-heading\" data-id=\"62775e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Patch Social Examples\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66627e3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"66627e3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209e0c4 elementor-widget elementor-widget-text-editor\" data-id=\"209e0c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSecond example.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/vimeo.com\/manage\/903502743\/general Endwalker CGI Pre order trailer The whole Endwalker trailer needed cutting down in all sizes and formats for social media including messaging included. Being able to show the game while showing the bonuses for pre order was the priority. Motion Graphics \/ Video editing \u2013 Lee Gibbons Endwalker Gameplay Trailer Pre order Same example [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":566,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"acf":[],"_links":{"self":[{"href":"https:\/\/leegibbonsdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leegibbonsdesign.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leegibbonsdesign.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leegibbonsdesign.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leegibbonsdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=565"}],"version-history":[{"count":131,"href":"https:\/\/leegibbonsdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/565\/revisions"}],"predecessor-version":[{"id":1786,"href":"https:\/\/leegibbonsdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/565\/revisions\/1786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leegibbonsdesign.com\/index.php?rest_route=\/wp\/v2\/media\/566"}],"wp:attachment":[{"href":"https:\/\/leegibbonsdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leegibbonsdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leegibbonsdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}